Off-Site SEO

In addition to on-site SEO, off-site search engine optimisation is key to getting to the top of the search engines. It is achieved through hard work, networking and usually cost, so it needs to be done correctly and properly measured.

• SEO Link Building: Whilst link building can bring short term gains, it can also bring long-term pain if done badly. Most importantly, Google are onto websites using poor quality links blatantly bought from other unscrupulous websites. If done correctly, and slowly but surely (and correctly) is the main message here, the results will be effective. Google’s algorithm is however constantly amending and a number of websites have been badly penalised for overly aggressive/ incorrect link building strategies such as Ocean Finance, JC Penney and most famously BMW.Online PR: PR is great for building brands, and it’s online equivalent can help propel your website to the next level. With hundreds of online newswires hungry for new content, and plenty of websites feeding from them, an effective online PR strategy can take your news and inbound links onto some quality sites.